This Town

Why set up shop in Nashville Tennessee? It’s not a unique idea, tons of companies are forming and moving here, this city is growing like mad. However, the perception still remains – the big tech companies (and VC money) are still in San Francisco, and the really solid creative agencies tend to be based out of Los Angeles and New York.

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0 Comments4 Minutes

Not Just Augmenting, But Adding Reality

Often times we have to ask the question, what is the best approach to solve a business problem? Sure Augmented Reality is a powerful way to visualize information, media, and simulate how physical things look in your real world. But we do enter a potential of using cool technology for the sake of using cool technology – and that’s where we straddle dangerously close to gimmickry.

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Caveman Tech

In some ways augmented and virtual reality is cavemen tech. And that’s a good thing. The technology is obviously really advanced, but what I mean is that from a user experience AR / VR harkens back to how mankind first started to learn about and how to do things.

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0 Comments2 Minutes