We are 615io, an immersive experiences agency. We redefine digital by approaching solutions from an immersion first ideology, by pushing aside the conventional and constantly questioning what’s possible...
What if we use the virtual to save lives in reality?
Bridgestone AR/ The Bridgestone tires commercial group makes crazy products like 13 foot tall tires for mining vehicles. To train their experts, this requires quite the classroom scenario - The challenge of moving people and massive products at a sizable expense and fixed timing is very limiting. Using AR technology, we moved the classroom and the tires to their living rooms. Now, team members can explore these hi-tech products in full scale, perfect detail and with interactive experiences… And no dirt is tracked on the floor.
Heart Explorer/ Using virtual reality, physicians can explore a CT scan of a human heart in 3D. They explore the heart in large oversized-scale, every detail, move around, use a cutaway tool to learn and prepare for surgery. In partnership with Vanderbilt Children’s Hospital and Paradym Studio, this technology is used specifically for research and training for treatment of children born with CHD (Congenital Heart Disease). This opens unlimited opportunities for prolonging and saving the lives of children born with this condition.